Move Over, Q Scores
As Simon Clift of Unilever made clear at the Ad Age Digital Conference recently, brands no longer have total control of the communications surrounding their products or even the positioning of them....
View ArticleStop Being an Agency and Start Being an Agent of Change
Agencies -- as middlemen between media owners and brand owners -- are today merely commoditized suppliers and not the creative business partners our predecessors once were. Agencies, simply, are not as...
View ArticleTen Digital Trends Set to Go Mass-Market In 2012
Seamless transactions to personalized news: meet the trends and the startups that will soon define your digital experience.
View ArticleCould China Dominate the Web with 'Microinnovations'?
It's hard to imagine the Chinese internet brands posing a threat to Twitter, Facebook and Google. But watch out -- while the U.S. is great at invention, the Chinese are better at 'microinnovation,'...
View ArticleBeyond 'Gangnam Style': Why Korea Is a Pop Culture and Products Powerhouse
If you dig deeper, it's clear this is no flash in the pan but the latest example of the influence South Korea is having on modern popular culture.
View ArticleHow China's Taxi App Market Stole Google and Facebook's Thunder
Alibaba and Tencent have revolutionized taxi apps as mobile commerce platforms, writes Lowe Profero's Wayne Arnold.
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